A recent national research study "Trends in Personal Branding" conducted by personal branding strategy firm Brand Builders Group showed two-thirds of American adults would be willing to spend more money on products and services from the companies of fou...

A recent national research study "Trends in Personal Branding" conducted by personal branding strategy firm Brand Builders Group showed two-thirds of American adults would be willing to spend more money on products and services from the companies of founders whose personal brand aligns with their own personal values.

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