One of our long time HRHS members, Albert Dittes, expressed an idea about doing an article and/or an exhibit of Christmas Ads from the old newspapers.

I looked them up on our Microfilm Scanner in the Bailey Museum at the Portland Public Library. I chose to look at the Dec. 19, 1957 issue from the Upper Sumner Press /Portland Herald Newspaper. 

This paper was started by Elmer Hinton and Ramona Gilliam was the Editor-Manager. On the header of this paper it says, “In the Heart of the Strawberry Belt” and also “Covers Sumner County Like the Morning Dew.”

An article on the front page is entitled “The Star of Bethlehem.” It also says you are invited to a concert by the three choirs, children, youth and adult, of Portland First Baptist Church on Dec. 22 at 7 p.m. It is under the direction of Richard O’Bryan. Soloists will be Mrs. Joel Elliott, Mrs. Floyd Briley, Mrs. Ray Cummings and Mr. Thurman Cothron.

On Page 2 we have several ads; many of them with Christmas graphics on them. Ads on this page are: Parker Shoe Shop, Hatler Pan Am Station, Patton’s Nursery, J.C. Hill Grocery, Chandlers, Payne Bros. Seed Company, Shannon Insurance Agency, Shell City Café, Brown Shopping Center, and Cumberland Electric Membership Corporation.

Page 3 has news from Parker’s Chapel and from Highland Hospital, and a Golden wedding anniversary picture of Mr. and Mrs. J. E. Link (Jake and Maybelle).

Ads on this page are: Cato Cage Insurance, Bentley’s 5 & 10, Young Drug Company, Garrett Bros. Continuous Mix, Vanatta & Jones Gulf Service, Shorts Laundry & Cleaners, Portland Locker Plant, Goad Service Station, Shannon Insurance Agency, and Wilkinson & Wiseman Funeral Home. 

Page 3 gives us Oak Grove News and the ads are: Vogue Beauty Shop, Moore’s Dept. Store, Portland Planning Mill, Briley Food Market, Crescent Hill Milk Service (Gallatin, Tenn.) J. E. Kerley and Sons, Cumberland Electric Membership Corporation and an announcement of stockholders meeting for The Farmer’s Bank on Jan. 14, 1958.

On Page 5 we have the Personals Column, and Santa Clause letters from Kenneth Wilber, Ann Thompson, Toy Thompson, Lyn, Wayne and Tony Shaub, Tommy Crafton and Brenda Hurt.

Ads on this page are:  Cash and Carry Grocery, Gossett Motor Company, Hunter Super Market, Lillian West, Portland Coal and Supply, The Farmers Bank, C. B. Culbreath Grocery and Economy Supply.

On Page 6 we have Real Estate Transfers, the wedding picture of Mr. And Mrs. Lewis Callis. News of Our Men in Service: Harold L. Groves, Hillard E. McGuffie, and Kenneth D. White. 

Ads for this page are:  Williams Jewelers, Portland Hardware, Farmers Feed and Seed and Farmers Trade center, Browns Shopping Center, Highland Hospital, Jacksons Esso Service, and Stewart  Bros. T.V. Service.

Page 7 brings us ads from: M. H. Perry’s Grocery, M. H. Perry Grocery, Consumer Drug Company, Moore Motor Company, A. H. Turner Insurance, and Portland Doctors and Nurses. 

Page 8 has a column called “Gilberts What Young People Think” by Eugene Gilbert and the topic is “Young Adults Fail on Religion.” Ads for this page are: “Reddicks”, Shell City Garage, Frances and the boys, The Upper Sumner Press, Briley Food Market, Western Auto Store and a special notice from Moore Motor Company that they are discontinuing their repair shop on Jan. 1, 1958.

Page 9 gives us a full page of pictures called “The Renaissance Christmas Story” and finally the last - Page, 10, has Telephone Talk by T. J. Allison, Your Telephone Manager and ads from: Portland Shell Station, Roney Service Station, Portland Meat Market, French Cleaners and Launderers, Elliot Builders Supply, Brizendine Food Center, Flower Basket, Knight Auto Parts, Young Drug Company, Patton’s Nursery, Jernigan Bros., Bookers Store, and Rose Bowl Café. 

If you would like to come see an exhibit of this paper or to read older copies of other papers, such as Sumner County News, feel free to visit the Bailey Museum of the Portland Public Library during regular library hours.

Paula Shannon is a member of the Highland Rim Historical Society.

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